The Story
In El Salvador, LatidudSur (https://www.facebook.com/vivelatitudsur/) is a modern apartment complex created to bring the best living experience to middle-upper class people with the help of efficient space use and amenities.
Potential buyers don’t like bots or tech overall but they’re accustomed to automated welcome menus, so we had to disguise this as a regular welcome bot and then lure them to see the magic and schedule an appointment with the sales team.
The Problem
No sales process in place.
Staff used pen and paper.
Sales staff overwhelmed with 300+ customer questions per week.
Ton of repetitive questions.
No time to schedule visits or finish sales paperwork.
Chatbot wanted to be introduced at the end of the sales cycle.
Process
Created a modern sales process for the sales team.
Connected the Chatbot with their existing CRM.
Trained the sales team on when they had to jump in and how to gather feedback while interacting.
Mapped and designed the FAQ.
Designed a mixed “robotic” and “human” conversation to help salvadorean potential customers transition into the Chatbot.
Challenges
Change “get leads” mentality into a “sales funnel” oriented mentality for higher management.
Design an easy to understand conversation for both potential customers and internal staff.
Replace pen and paper culture with new systems.
Automate WhatsApp contact adding to save time.
Automation Samples
Welcome message
Added a conditional to exclude people with open conversations with the team.
Quick onboarding menu
Product choosing
FAQs
Lead Scoring
Data intake
Results
First Real Estate Developer with a Chatbot in El Salvador
Installed the Chatbot in Facebook, Instagram, WhatsApp and Website.
Generated clear insights for the Sales team.
Average 17% conversion rate (from initial contact to beginning of the funnel).
Currently at +2400% ROI
5 hours per day saved for the 2 sales team members.
Our Role
Involved in all high level decisions.
Designed the sales process.
Designed the conversation flows.
Managed the organization’s cultural transition to technology.
Designed and tested the bot on 4 different channels.
Continued optimization and implementations on other real estate projects with the same client.
Platforms
Facebook Page, Instagram page, WhatsApp, Website